About Us
Elevating Everyday Beauty
At KITSCH, we believe that the little things you use every day can make a big difference. From your morning hair routine to your evening self-care ritual, our mission is to create elevated beauty essentials that are functional, affordable, and thoughtfully designed to fit effortlessly into everyday life.
We combine innovation, style, and sustainability to help people care for themselves with products that are beautiful to use, reliable to own, and kind to the planet.
Our Story
KITSCH was founded in 2010 by entrepreneur Cassandra Thurswell, who began building the company with handmade hair ties and a simple vision: create high-quality beauty essentials that everyone could afford.
Starting from a small apartment in Los Angeles, Cassandra personally introduced her products to retailers, believing that everyday accessories deserved better design and better quality. Through determination, creativity, and a deep understanding of customer needs, KITSCH grew from a one-person startup into a globally recognized beauty brand available in more than 20,000 retail locations across over 27 countries.
Our Mission
Our mission is simple:
To make everyday beauty routines easier, more enjoyable, and more sustainable through thoughtfully designed products that people reach for every single day.
We believe self-care doesn't have to be complicated—it starts with practical solutions that help you feel your best.
Designed for Real Life
Every KITSCH product is created to solve everyday beauty challenges while adding comfort and convenience to your routine.
Our collections include:
Whether you're styling your hair, simplifying your skincare routine, or creating moments of relaxation, KITSCH products are designed to support your lifestyle.
Sustainability at the Heart of Innovation
We believe beautiful products should also contribute to a healthier planet.
That's why sustainability is considered throughout our design process—from reducing plastic waste to developing reusable beauty essentials and eco-conscious packaging. We continuously explore responsible materials and innovative manufacturing practices that help reduce environmental impact while maintaining exceptional quality.
Every product is an opportunity to create smarter, more sustainable beauty habits.
Quality Without Compromise
At KITSCH, quality is never an afterthought.
Our products undergo careful design, testing, and refinement to ensure they deliver long-lasting performance, everyday comfort, and dependable results. We focus on durable materials, thoughtful details, and user-friendly designs that make daily routines feel effortless.
From premium fabrics to innovative beauty tools, every item reflects our commitment to craftsmanship and functionality.
Inspired by Our Community
Our customers inspire everything we create.
We listen closely to feedback from people with different hair types, lifestyles, and beauty routines, allowing us to continually improve our collections and develop products that address real needs.
The moments we call "KITSCH Moments"—small pauses for self-care throughout the day—remind us that beauty is about feeling confident, comfortable, and ready for whatever comes next.
Giving Back
As our company grows, so does our commitment to making a positive impact.
We actively support initiatives that strengthen communities, encourage sustainability, and promote confidence through accessible beauty solutions. We believe that business success should go hand in hand with social responsibility, and we continually seek opportunities to give back in meaningful ways.
Customer-First Commitment
Every customer is part of the KITSCH family.
Our dedicated support team is committed to providing exceptional service before, during, and after every purchase. Whether you're discovering KITSCH for the first time or adding another favorite to your collection, we're here to ensure a seamless shopping experience.
Your trust motivates us to keep innovating every day.
Looking Ahead
As KITSCH continues to grow, we remain focused on creating beauty essentials that combine style, practicality, and sustainability.
We'll continue listening to our community, embracing innovation, and designing products that help make everyday routines simpler, smarter, and more enjoyable.
Thank you for choosing KITSCH. Together, we're redefining everyday beauty—one thoughtful essential at a time. |
