Smarter Feeding Starts Here
Welcome to HoopDee, where innovative technology meets modern parenting. We believe caring for your baby should be filled with precious moments—not the stress of remembering feeding schedules, bottle expiration times, or freezer inventory. That's why we created a smart milk management system that helps parents organize, track, and confidently manage every bottle of breast milk or formula.
By combining intuitive NFC-enabled bottle hoops with a free mobile app, HoopDee simplifies one of the most challenging parts of caring for a newborn, allowing families to focus on what matters most—their baby.
Our Story
HoopDee was born from a deeply personal experience. Shortly after founder Roxie Alsruhe welcomed her son, he lost more than 20% of his body weight, making every ounce of milk critically important. Exhausted and overwhelmed, Roxie searched for a solution that could remember feeding details, bottle expiration times, and milk inventory—but nothing existed.
Rather than accepting the problem, she decided to solve it. HoopDee was created to give parents a smarter, simpler way to manage breast milk and formula while reducing stress and eliminating unnecessary waste. What began as one mother's solution has grown into an innovative baby-tech brand trusted by families and caregivers.
What We Offer
Our smart feeding ecosystem includes:
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NFC-enabled HoopDee Hoops for baby bottles
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Free iOS and Android mobile app
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Breast milk tracking
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Formula tracking
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Freezer inventory management
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Bottle expiration reminders
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Feeding history and analytics
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Shared caregiver access
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Milk supply calculator
Together, these tools help parents coordinate feeding routines while ensuring every bottle is used safely and efficiently.
Smart Technology That Saves Time
With a simple tap of your smartphone, HoopDee automatically records bottle information, calculates expiration dates based on milk type and storage conditions, and keeps your feeding inventory organized—eliminating manual labels and guesswork.
Designed by a Parent
Every feature is inspired by real parenting challenges. From middle-of-the-night feedings to coordinating with partners, grandparents, and caregivers, HoopDee is built around the realities of everyday family life.
One Shared Family View
Parents, babysitters, grandparents, and caregivers can securely share the same feeding information, ensuring everyone knows which bottle to use next and reducing communication mistakes.
Simple, Safe & Reliable
HoopDee Hoops are waterproof, dishwasher-safe, battery-free, and compatible with most popular baby bottle brands. Combined with an easy-to-use app, they provide a dependable solution that fits naturally into daily routines.
Our Mission
Our mission is to make bottle feeding simpler, smarter, and less stressful through innovative technology that helps parents confidently manage breast milk and formula. By reducing waste, improving organization, and supporting caregivers, we strive to make every feeding experience more enjoyable for growing families.
Our Vision
We envision a future where technology removes unnecessary stress from parenting. Through continuous innovation in baby care, HoopDee aims to become a trusted leader in smart parenting solutions, developing practical tools that give families greater confidence, organization, and peace of mind throughout their parenting journey.
Supporting Families Every Step of the Way
At HoopDee, we understand that welcoming a new baby is both exciting and overwhelming. Every product we create is designed to ease the mental load of parenting by helping families stay organized without adding complexity.
As we continue to innovate, our commitment remains the same: building thoughtful, reliable technology that supports parents, caregivers, and babies through every stage of feeding.
Thank you for choosing HoopDee. We're honored to help make feeding time simpler, smarter, and filled with more moments that truly matter. |
